I’m Danielle, the founder of RetailOI and the creator of the Intuitive Inventory Forecasting Method. For more than 15 years, I’ve transformed product-based businesses by helping them unlock cash flow, simplify forecasting, and turn inventory chaos into clarity.

I bring the expertise of managing $2B+ retail businesses with brands like Nordstrom, JCPenney, and Georgia Pacific. But my mission is to give scaling product-based founders access to the same tools and strategies that the big players use to win.

What makes my approach different is simple: retail is both an art and a science. Most consultants bury you in spreadsheets, but I make the science easy so you can lean into your intuition and confidently grow. My method blends real-time data, proven systems, and practical tools that founders can actually use, without the corporate red tape.

I’ve been featured in American Express and continue to serve as a trusted partner for brands scaling past the messy middle. My clients don’t just get inventory strategies: they gain clarity, confidence, and a clear path to profitability.

The future of retail belongs to founders who know their numbers and trust their instincts. My mission is to make sure you have both.